Tennessee State Museum



The $160 million Tennessee State Museum Opened in the fall of 2018.



Building a new, state-of-the-art Tennessee State Museum

In 2015, Governor Bill Haslam proposed and the Tennessee General Assembly approved a plan to build a new home for the Tennessee State Museum. With thousands of artifacts, the revamped museum will celebrate the state’s diversity, illustrate Tennessee’s rich history, highlight the state’s impact on the national and international stage, and lay the foundation for the future of the Volunteer State.

Stones River Group served as the project coordinator for the museum, facilitating the work and collaboration between designers, contractors, and state government officials, as well as external stakeholders engaged in the project. SRG also assisted in a $30+ million fundraising effort to supplement state appropriations. Additionally, Stones River Group supported the brand development, website design and overarching communication strategy for the Tennessee State Museum project.

"The story of the American journey, the story of the Tennessee journey, is ultimately the story of obstacles overcome, crisis resolved, freedom expanded. May those who come to this museum be entranced by our history."

- Jon Meacham, Pulitzer-Prize winning author and historian

In spring 2016, SRG planned an event with elected officials and state leaders to celebrate the museum groundbreaking, featuring remarks from Pulitzer-Prize winning author Jon Meacham. SRG also launched a statewide roadshow to educate and inform communities about the cutting-edge museum. In October 2018, SRG planned a grand opening and ribbon-cutting event to commemorate the new Tennessee State Museum. The event drew more than 400 attendees and generated state and national media coverage. The excitement generated by the grand opening celebration helped drive record-breaking attendance surpassing 4,500 visitors during the grand opening weekend.

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