Nashville Yards will span more than 16 acres of land at the gateway to downtown nashville, and will feature new residential, retail, entertainment, office and green space.
Supporting the reimagined gateway to Music City
Stones River Group has collaborated closely with Southwest Value Partners to facilitate the successful rollout of Nashville Yards, an unprecedented, $1 billion development project in the heart of downtown Nashville. After thoughtfully introducing the project and developers to the community, SRG planned a groundbreaking event with community officials, business and industry leaders, and statewide media that featured the implosion of a 12-story building.
"SRG PROVIDES INVALUABLE COUNSEL TO OUR FIRM ON A WIDE RANGE OF BUSINESS, GOVERNMENT and COMMUNICATIONS MATTERS. WE HOLD THE FIRM AND ITS PRINCIPALS IN VERY HIGH REGARD."
- CARY MACK, SOUTHWEST VALUE PARTNERS
In the months leading up to the public launch of the development, SRG helped position Southwest Value Partners with elected officials and influencers in Nashville, building relationships and fostering productive dialogue about the project with leaders in the community. Recognizing Nashville Yards needed a brand and digital presence, SRG also facilitated the development of a new website, including news content, compelling imagery and site renderings, to provide visitors a lens into Southwest Value Partners’ vision for the project. SRG crafted and executed a comprehensive media strategy, which included developing media releases, pitching stories, and arranging one-on-one briefings with reporters, to ensure positive coverage on Nashville Yards. As a result, the development was heralded by the leading business journal as “a project unlike anything Nashville’s ever seen” and “one of the biggest and most high-profile developments happening in Greater Nashville.”
The Nashville chapter of the Public Relations Society of America recognized SRG's work on the Nashville Yards project with an "Award of Merit" at the 2018 Parthenon Awards ceremony.