The $45 Million Beretta Manufacturing Facility Will Create 300 new jobs In the Nashville Area 



Celebrating the new home of an international business

When bringing one of the oldest Italian companies to Nashville, Stones River Group knew we needed to plan a party that would showcase the very best of Music City. We collaborated with the Country Music Hall of Fame to host an elegant dinner, complete with Italian-Southern fare, cigar bar, and live entertainment from an iconic Grammy award winning country music star. We also arranged for a select media outlet to have exclusive access to the event and conduct candid interviews with company leadership prior to the dinner.

“This is an important day for Beretta USA…Our decision to invest and grow brought us to Tennessee and Gallatin. Our new Gallatin facility is an important part of our growth not only in the United States, but for our markets throughout the world.”

- Dott. Franco Gussalli Beretta, executive vice president of Beretta USA Corp

Additionally, Stones River Group planned a ribbon-cutting event at the facility to celebrate the official launch of the company’s Tennessee operations, complete with a “Kabuki Curtain Drop” to dramatically reveal the new manufacturing floor. Stones River Group secured an array of local and national media affiliates to attend and broadcast the event. Governor Bill Haslam, U.S. senators and representatives and state officials offered remarks and participated in a press conference following the formal presentation. 

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